Jobs

Location: Gwarinpa, Abuja (FCT) 
Responsibilities

Develop, implement, and continuously refine the company’s brand strategy in alignment with corporate goals.
Serve as the brand custodian, ensuring consistent application of brand identity (tone, voice, visuals, and messaging) across all touchpoints.
Create and enforce brand guidelines for internal teams and external partners.
Monitor brand perception, sentiment, and reputation across digital and offline channels.
Advise executive leadership on brand positioning, public image, and communication risks
Own the end-to-end content strategy, ensuring all content is intentional, high-quality, and audience-focused.
Oversee the creation of:Social media content
Website and landing page content
Campaign and promotional materials
Corporate communications and announcements
Establish content standards, editorial calendars, and approval workflows.
Ensure messaging clarity, grammatical accuracy, brand alignment, and cultural sensitivity.
Lead storytelling initiatives that humanize the brand and strengthen emotional connection with audiences.
Design and implement data-driven digital marketing strategies to drive brand awareness, lead generation, engagement, and conversions.
Manage and optimize organic and paid digital channels including social media platforms and digital campaigns.
Work with performance marketers or agencies to plan, execute, and evaluate paid advertising initiatives.
Track and analyze campaign performance using relevant analytics tools.
Continuously optimize strategies based on insights, trends, and audience behavior.
Develop a comprehensive video content strategy aligned with brand and marketing goals.
Oversee all stages of video production:Concept development
Scriptwriting and storyboarding
Editing standards and post-production quality
Ensure consistency in:Visual identity
Transitions, subtitles, sound, and pacing
Platform-specific optimization (Instagram, TikTok, YouTube, LinkedIn, etc.)
Approve final video outputs before publication.
Lead innovation in video formats, trends, and storytelling approaches.
Act as the central coordination point for all brand and communication efforts across departments.
Collaborate closely with Sales, HR, Operations, and Executive Management.
Support employer branding, internal communication, and corporate culture initiatives.
Lead or contribute to company-wide campaigns, launches, and strategic announcements.
Manage, mentor, and evaluate content and communications team members.
Coordinate external vendors, agencies, and freelancers.
Establish clear workflows, deadlines, and performance expectations.
Ensure efficient use of resources and adherence to budgets where applicable.
Define and monitor key performance indicators (KPIs) across branding, content, digital marketing, and video output.
Prepare regular performance reports for management.
Translate insights into actionable improvements.
Ensure continuous improvement in content quality, engagement, and brand impact.
Strong strategic thinking and brand management expertise.
Exceptional communication and storytelling skills.
Advanced understanding of digital marketing ecosystems.
Solid knowledge of video editing workflows and media production.
Leadership, people management, and stakeholder engagement skills.
High attention to detail and strong project management ability.
Ability to operate effectively in a fast-paced, executive environment.
Brand consistency and recognition
Content quality and engagement metrics
Digital growth and campaign ROI
Video performance and audience retention
Team productivity and delivery timelines
Alignment of brand communication with business objectives.
Educational Qualifications

Bachelor’s degree in Marketing, Mass Communication, Public Relations, Journalism, Advertising, or Business Administration
A Master’s degree (MBA, Marketing, Communications) is an added advantage
Professional certifications are a plus:
PR or Digital Marketing certifications
Brand strategy or media communications certifications.
Experience

 3- 6 years of relevant work experience.
Core Skills & Competencies:
Brand Strategy & Management:

Strong understanding of brand positioning, identity, and storytelling
Ability to develop and implement brand strategies aligned with business goals
Experience managing brand consistency across all touchpoints.
Communication & Messaging:

Excellent written and verbal communication skills
Ability to craft compelling messages for:
Internal communications
External communications
Marketing campaigns
Corporate announcements
Strong editing and content review skills.
Marketing & Digital Skills

Knowledge of digital marketing channels (social media, email, websites, paid ads)
Understanding of content marketing and campaign execution
Ability to analyze campaign performance using analytics tools
Familiarity with SEO, social media metrics, and audience engagement strategies.
Media & Public Relations:

Experience managing media relations and press communications
Ability to handle press releases, media inquiries, and crisis communication
Strong relationship management with media partners and agencies.
Leadership & Stakeholder Management:

Ability to manage and collaborate with:
Creative teams (designers, videographers, content creators)
External agencies and vendors
Senior management
Strong project management and coordination skills.
Creative & Strategic Thinking:

Strong creative judgment with a strategic mindset
Ability to translate business objectives into creative communication outputs
Innovation and trend awareness in branding and communications.
Analytical & Business Skills:

Ability to interpret data and market insights to guide decisions
Budget management and campaign cost control
Strong reporting and presentation skills.
Crisis & Reputation Management:

Ability to manage brand reputation and respond to issues effectively
Experience handling sensitive communications professionally.
Personal Qualities:

Strong attention to detail
High emotional intelligence and interpersonal skills
Ability to work under pressure and meet deadlines
Proactive, adaptable, and solution-oriented
Strong ethical judgment and confidentiality.
Salary
N250,000 monthly.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should send their CV to: hrassistant@smashtechgroup.com using the job title as the subject of the email.