Jobs

Location: Ikeja, Lagos

Industry: FMCG

Purpose

This role is responsible for developing and executing strategies to drive brand growth and achieve marketing objectives for allotted brand within the company’s portfolio.

You will manage all aspects of the brand, from market research and competitor analysis to communication, product development, and brand performance evaluation.

Job Responsibilities 

Conduct market research and competitor analysis to understand target audience, market trends, and competitive landscape.

Maintain a comprehensive brand plan, including brand architecture, positioning, and growth strategies.

Monitor brand performance metrics (market share, brand awareness, brand health) to ensure alignment with company objectives.

Collaborate with cross-functional teams (Media, Creative, Market Research) to define brand initiatives and budgets.

Create clear and compelling brand messaging and communication briefs for creative agencies.

Be part of the development process, including concept selection, scriptwriting, production, and ad monitoring.

Analyze the effectiveness of brand communication campaigns to ensure strong brand awareness and recall.

Identify gaps and opportunities within the brand portfolio through market analysis.

Collaborate with product development (PD) to conceptualize, develop, and launch new products.

Conduct packaging research and development to ensure optimal consumer appeal and differentiation.

Partner with the sales team to plan, execute, and monitor trade promotion activities.

Analyze consumer promotion effectiveness to drive product pull and market demand.

Interpret market research data and identify key trends impacting the brand.

Translate research insights into actionable recommendations for brand strategy, product development, and marketing initiatives

Evaluate media campaign performance and identify areas for optimization

Increase in Brand Awareness, Trials

Growth In Market share

Successful execution of Formulated strategies

Growth in revenue from new product lines.

Adherence to the annual marketing budget

Implementation of pricing strategies.

Development and implementation of a successful training program

Education & Relevant Experience

Minimum of B.Sc in a related field, MBA in marketing will be an added advantage

Experience in Brand Management/Category management is preferred.

Experience in Food & Beverage – Consumer Brands is preferred.

Experience in Sales, managing agencies is a plus.

Fluency in native languages is a plus. (Hausa, Yoruba, Igbo…)

Salary

N800,000 – N1,000,000 per month. (Monthly gross).

Application Closing Date

10th February, 2026.

How to Apply

Interested and qualified candidates should send their CV to: cv@ascentech.com.ng using the job title as the subject of the mail